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Sustainable Development

Responsibility and Ethics

Our out-of-home media have a significant impact in public spaces, and we have a responsibility to ensure that all campaigns adhere to our core values, ethical guidelines, and applicable laws.

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Ethical Guidelines for Advertisers 

We operate a business in the public domain, which demands high standards to ourselves, our partners, and our advertisers. We work proactively to conduct ethically responsible out-of-home campaigns on our analog and digital equipment. Therefore, we have established a committee to ensure that our advertisers comply with a set of ethical guidelines, which we call the Advertiser Code of Ethics.

The guidelines act as a safety net to ensure that all messages in advertising campaigns comply with our business terms and ethics. We urge all our advertisers to be particularly mindful if the following elements are included in their campaigns:
 

  • Nudity 
  • Sexuality 
  • Politics  
  • Religion 
  • Violence 
  • Pornographic content 
  • Controversial content 
AFA Decaux – Sinful

Assessment and Validation of Campaigns 

All campaigns are assessed and validated from a legal and ethical perspective, and it is up to our ethics committee to approve or reject a campaign. We stay continuously informed in this field and have a well-established collaboration with the interest organizations, Sex & Society and the Alcohol Advertising Board, which provide knowledge and advice in specific cases of doubt. 

If necessary, The Advertiser Code of Ethics committee can seek legal assistance if necessary, and its members cover the following roles in AFA Decaux: 
 

  • Head of Sales 
  • Concessions & Relations Manager 
  • Sales Support Manager 
  • Project Manager 
     

We are, of course, also obligated to comply with applicable laws, regulations, and contractual terms within our business areas.  

Global Ethical and Behavioral Guidelines for Employees and Partners 

We work on our ethical guidelines and behavior internally in our organization and externally with suppliers and partners. These guidelines are based on a foundation of our core values: 
 

  • Innovation 
  • Quality  
  • Credibility 
     

As part of JCDecaux, we ensure that all our employees across countries are trained in our ethical guidelines—our global Code of Ethics.

Read more in Code of Ethics

We also impose a series of requirements on our partners, suppliers, and subcontractors, as described in our global Code of Conduct.  

Read more in Code of Conduct

AFA Decaux - Code of Ethics

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