The indisputable power of abribus as a media lies in generating high coverage, awareness and message frequency. The advertising panels are located where Danes move about. They are present in the middle of everybody’s everyday life and cannot be opted out of.
Abribus is extremely efficient when it comes to rapidly creating awareness and market penetration regardless of being a national, regional or local series. All abribus locations are carefully selected and strategically placed.
Abribus is a powerful visual media and by fully using the large graphical surface it quickly catches the eye. Abribus is backlit, hence the message is exposed 24/7, 365 days a year. The location often leads to a long dwell time, and the strong exposure situation leads to actions.