Brand Activation

Innovative use of digital outdoor pave the way for creative execution possibilities that can be carried through individually or combined with analogue solutions.

AFA JCDecaux’ Innovate Department willingly provides inspiration and solutions to expose campaign messages in unexpected and entertaining ways.

Innovative outdoor communication equals eye-catching campaigns which we, in collaboration with highly qualified suppliers, bring to life in the urban landscape.

We gladly participate from the very beginning to obtain the maximum outcome. Together, we can generate ideas and still make sure the practical aspects are under control and as such bring the ideas to life.

Digital relevance

Hit the target group with the right message at the right time and place
Several variables can control and enhance communication
Communicate diversified messages at different times during the day or on different days
Make use of the weather situation. One message during rain and one during sun-shine
Temperature and UV index can control messages as well
Incorporate data into message management such as product launch countdown

Break the abribus format with a top sign

Create wow effect with a solution that exceeds abribus’ physical framework
Creative interaction between the poster and an extra physical element
Empower the brand and create additional attention in the urban landscape

Break the abribus format with a full plate solution

Bring your brand to life in a fun and different way
Create a wow effect and larger impact with a solution that covers the frame of the abribus itself and thus breaks the top of the format
Provides different possibilities of creative thinking and how to create visibility

Showcase

Display the physical product in the urban landscape
Authentic campaign, since the product can be seen with one’s own eyes
Play with the possibilities. Set up the products on built-in shelves. Let them float freely in the air or suspend them from the top
Possibility of replacing product during the campaign period

Top sign and full foiling

Take ownership on a bus shelter and create attention in the urban landscape
Fun, effective and different way of communicating an advertising message
Possibility of clear product display (e.g., a horizontal bottle on the roof of a bus shelter)
Possibility of creating a image where top sign and foil “talk to each other”

Lenticular print

Creates great stop-up effect
The subject changes depending on the point of view
Ability to add or remove elements on the creative
Expose the advertising message in a fun and different way
A way to make the analog medium more dynamic

Sampling in bus shelters

Unstaffed sampling
Creates curiosity and publicity
Possibility of viral effect on other platforms
Release the brand and let the target group help themselves (as per agreement, we provide refilling if needed)

Sampling* and events at DSB-stations

Possibility of staffed sampling
Handing out samples (electricity is possible)
Choose the best time of day to hit the target group
The closed environment enables activation and involvement
Possible to use digital screen on elevator shaft for instance during execution of snap-chat game
Wrap a digital screen in the advertising message along with a floor sticker
All digital surfaces at the station have to be acquired with 100 % SOT in the campaign period

*Sampling is possible at Copenhagen Central Station and Aarhus Railway Station