SHORT AND CLEAR
Keep in mind that your message often should be perceived at a distance.
KEEP IT SIMPLE
If your poster contains more than 2-3 elements, the effect is reduced.
A GOOD EYE CATCHER
For example, use a person - a price - consider color selection.
SPEAK CLEARLY
Short, accurate messages - text and images must speak a clear language.
USE CONTRASTS
It is important for the best possible contrast to be used where you want the greatest attention.
In the summer months, use a brighter, high-contrast design so your message doesn't drown in sunlight and reflections..
MORE VARIANTS
If you have more to say than 1 poster has room for, make more variants over the same theme.
SHOW THE PRODUCT
The product provides recognition and strengthens the poster’s decoding.
DISPLAY PEOPLE
Of all the posters tested, the attention is greatest among those where there are people are displayed.
DISPLAY THE PRICE
Clear pricing always creates curiosity.
SYNERGY
The proper creative interaction between outdoor and TV spots can create unimaginable value.
