SHORT AND CLEAR
Keep in mind that your message often should be perceived at a distance.
![AFA JCDecaux - 1 taenk stort railboard gode råd outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/1_taenk_stort_2.jpg?VersionId=sD_Bg5PVvIlfqp.uNHOVn5MqVrwLFakq&itok=A8LYndpN)
KEEP IT SIMPLE
If your poster contains more than 2-3 elements, the effect is reduced.
![AFA JCDecaux -_2_gør_det_enkelt_mupi_abribus_gode_rad outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/2_goer_det_enkelt.jpg?VersionId=I2XYpe5DxxTvE5Zm10r_ZBYXWC.BWrY3&itok=l3wiHOGe)
A GOOD EYE CATCHER
For example, use a person - a price - consider color selection.
![AFA JCDecaux - 3_et_godt_blikfang_hbo_CPH_Digital - gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/3_et_godt_blikfang.jpg?VersionId=JgOLjrpiCtpNAISx7LSgbjt4K6D6DgrW&itok=9PtTKOVt)
SPEAK CLEARLY
Short, accurate messages - text and images must speak a clear language.
![AFA JCDecaux - 4 tal tydeligt laeskaerm tivoli abribus gode råd outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/4_tal_tydeligt_2.jpg?VersionId=ki_XDQa3_cld76ARLwSE6JVN_QEkZgeQ&itok=D6xXDfMg)
USE CONTRASTS
It is important for the best possible contrast to be used where you want the greatest attention.
![AFA JCDecaux - Brug kontraster, JD Sports, CPH Digital - gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/5_kontrast_2.jpg?VersionId=GOFRT8LNEswy4GKsrqa.sA0dLubJyO6.&itok=EVifpot2)
MORE VARIANTS
If you have more to say than 1 poster has room for, make more variants over the same theme.
![AFA JCDecaux - 6 Varianter, H&M CPH Digital - gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/6_varianter.jpg?VersionId=RYVYWzUiOnC_OdFBCc5xb.DXckDk3J9v&itok=Ip1lBEwt)
SHOW THE PRODUCT
The product provides recognition and strengthens the poster’s decoding.
![AFA JCDecaux - 7 vis produkt, coca cola - CPH Digital Gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/7_vis_produkt.jpg?VersionId=ac5N_bLa6tCHaSTnqUDshts28i70ogvp&itok=Tuiidp7S)
DISPLAY PEOPLE
Of all the posters tested, the attention is greatest among those where there are people are displayed.
![AFA JCDecaux - 8 Vis personer Mads Langer, sony music - CPH Digital](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/8_person_2.jpg?VersionId=tWMmuKwKC2xDYi0aPZ5qRfsA3qNFAfEt&itok=oiGB11C-)
DISPLAY THE PRICE
Clear pricing always creates curiosity.
![AFA JCDecaux - 9 sæt pris på, profil optik, cph Digital - gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/9_pris2.jpg?VersionId=2cwq9gYgu6uW8JPd3RqPYs.P9POeR6ka&itok=y4zWkspu)
SYNERGY
The proper creative interaction between outdoor and TV spots can create unimaginable value.
![AFA JCDecaux - 10, synergi effekt, oister, abribus, gode råd til outdoor](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxdk/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-11/10_synergi_2.jpg?VersionId=wl9nivxMu1dAJ_Y2Z5c0OwWv3U.W.hdf&itok=J6aZZyng)