Ethical Guidelines for Advertisers
We operate a business in the public domain, which demands high standards to ourselves, our partners, and our advertisers. We work proactively to conduct ethically responsible out-of-home campaigns on our analog and digital equipment. Therefore, we have established a committee to ensure that our advertisers comply with a set of ethical guidelines, which we call the Advertiser Code of Ethics.
The guidelines act as a safety net to ensure that all messages in advertising campaigns comply with our business terms and ethics. We urge all our advertisers to be particularly mindful if the following elements are included in their campaigns:
- Nudity
- Sexuality
- Politics
- Religion
- Violence
- Pornographic content
- Controversial content