The highest coverage in Denmark (85 %)
Reaches the target audience at street level
Nationwide digital network
We offer a range of premium analogue and digital outdoor media that can be combined or used individually.
The classic “abribus” advertising panels deliver Denmark’s highest reach (OTS) at 85% in the commercially attractive target group “People aged 15–59”. This 85% corresponds to just under 2.8 million people who are exposed to the message with a frequency of 15.9 (one week of exposure with 4 series).*
The abribus medium is Denmark’s last mass medium. No other medium can deliver higher reach or frequency.
For young consumers aged 15 to 29, abribus covers 87.3%, or just over 1 million people. In this case, the message frequency increases to 18.7.*
Our digital premium media reach consumers and trendsetters in pedestrian streets and malls – right at the point of purchase. You gain particularly high reach among 15–29-year-olds. The digital palette consists of state-of-the-art screens located in the centres of Copenhagen, Frederiksberg, Aarhus, Aalborg and Odense from early 2026. In addition, we offer a strong digital network in the three malls Field’s, Bruun’s Galleri and Bryggen in Vejle.
*Index Denmark/Gallup (2022)