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Our out-of-home media are a powerful way to shape public opinion, which is why we have chosen to support a number of important causes.
We involve our own employees in this work, and they help nominate and select the organisations and grassroots movements that we support through free out-of-home advertising on our nationwide media.
This gives lesser-known organizations a voice and an opportunity to communicate their important messages and key causes to a large audience all at once. The common denominator in the selection of organizations is that they all work with one or more of the UN’s 17 Sustainable Development Goals. Our support runs for a two-year period.
AFA Decaux - Major Causes - Psykiatrifonden

The Danish Mental Health Fund
 

Fights to ensure that all people with mental illness receive the support and treatment they are entitled to – in time. So that no one is left alone with mental illness, and everyone in the future can live meaningful and well-functioning lives. Because right now, mental illness unfortunately often destroys the lives of far too many children, young people, adults, and older people.

The Danish Mental Health Fund is the largest organization and the unifying voice for everyone with mental illness and their relatives. We put pressure on politicians and make mental illness a political priority. We ensure a strong focus on research and high-quality treatment. We create lasting social change – and our counsellors are there when people most need someone to talk to, on the phone or via our chat. All with one single goal – that mental illness must never be allowed to destroy lives.
 

We are deeply grateful for the generous gift that the collaboration with AFA Decaux represents for everyone affected by mental illness. We hope that the campaign will give this cause the visibility it so greatly needs. Eight out of ten Danes will experience a mental illness at some point – and yet it is still surrounded by taboo, and there are inhumanly long waiting times for help when you are affected. It would never have been possible for us to reach so wide an audience with this message without you – and we value that immensely. On behalf of all the people who are fighting every day – thank you!

Marianne Skjold

Director in The Danish Mental Health Fund

 

The Danish Nature Fund

The organization works to create more nature in Denmark – for everyone. For ever. They buy, protect, and restore nature across Denmark to ensure unique nature experiences and permanent nature conservation.

The sound of bees humming from harebells to arnica. The gentle murmur of water in the forest streams. The wind rustling through the green leaves of ancient oaks. That is what Denmark used to be like. Full of rich nature with plenty of sounds, colors, and life. But rich nature has become rare. We have lost so much that thousands of species no longer have enough space to live. Denmark is among the countries in Europe with the fewest suitable habitats for wild animals and plants.

It is high time we give some of that lost nature back, and the organisation does this by securing new nature areas throughout Denmark. Here, wild animals and plants once again gain natural forests, meadows, bogs, and streams, where life can return, and where we can all experience nature’s richness, now and in the future.

AFA Decaux - Major Causes - Den Danske Naturfond

Out-of-home advertising is an important and exciting way to make more Danes aware that they can help give nature in Denmark more space together with the Danish Nature Fund.

Aleksandar Veljkovic Michelsen

Fundraiser

 In 2024/2025, we supported the following organisations:

AFA Decaux – Major Causes – Lykkeliga

We believe that our handball stars are some of the greatest sports stars out there. They deserve to be showcased, cheered on, and looked up to! That’s why our campaign has focused on visibility, power, and sheer coolness. These children also deserve to stand side by side on street corners all over the world – just like Messi, Mikkel Hansen, and all the other big stars.

Signe van Ingen Bro

Project Manager, LykkeLiga - Denmark’s happiest handball league

We are very excited to see what a large out-of-home campaign can do to increase awareness of our work with grief. Hopefully, it can help draw extra attention to the fact that support is available if you experience complicated grief reactions, and at the same time we hope to reduce people’s reluctance to talk about grief.

Claus Fahrendorff

Head of Communications and Fundraising, The National Grief Center

AFA Decaux – Major Causes – Det Nationale Sorgcenter
AFA Decaux – Verdens Skove – Major Causes

We are very pleased that our organization has been selected by AFA Decaux to promote our cause widely through nationwide media. We hope this can really help put Verdens Skove on the map, so that no one is in any doubt about the importance of the work we do – both for the rainforest out in the wider world and for wild forest nature locally in Denmark.

John Glitfeldt

Fundraising and Campaign Coordinator, Verdens Skove (Forests of the World)

We are incredibly grateful to have the opportunity for an out-of-home campaign across all of Denmark, as our five Julemærkehjem are located throughout the country. We hope that the campaign will help highlight how important communities are in helping children who are struggling to believe in themselves again – and thereby find their self-esteem.

Eva Veis Thomsen

Campaign Manager, Julemærkefonden

AFA Decaux – Major Causes – Julemærkefonden

Fundraising and Campaign Coordinator, Verdens Skove (Forests of the World)

Fill in the form with the relevant information, a short brief about your work, along with an explanation of why your organisation in particular needs free out-of-home advertising over a 2-year period.

Application deadline: 1 September 2027

Final selection: End of November 2027

Application requirement: The organisation must work with one or more of the UN Sustainable Development Goals

All selected organizations will be contacted directly.

We look forward to hearing from you!

17 Sustainable Development Goals
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