The digital network has premium locations in some of the largest and most exclusive malls (Field’s Bruun’s Gallery and Bryggen) and is composed of 46 well-located state-of-the-art screens, thus ensuring high coverage and frequency.
To create the shortest possible distance between message and purchase, the digital screens are strategically placed at the locations in every mall (POI) where “shoppers” move about.
Full moving content can be rolled out in the network, thus enabling a creative campaign execution. The desired messages can be communicated through several creatives. Moving pictures as well as animations increase the attention and effect.