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Premium placements
Targets consumers in the moment of purchase
Full moving content
Viewed Impressions

The digital network has premium locations in some of the largest and most exclusive malls (Field’s Bruun’s Gallery and Bryggen) and is composed of 46 well-located state-of-the-art screens, thus ensuring high coverage and frequency.

To create the shortest possible distance between message and purchase, the digital screens are strategically placed at the locations in every mall (POI) where “shoppers” move about.

Full moving content can be rolled out in the network, thus enabling a creative campaign execution. The desired messages can be communicated through several creatives. Moving pictures as well as animations increase the attention and effect.

Creative execution possibilities, full moving content and short material deadlines make the Digital Malls Network agile and dynamic.

The digital outdoor media make contextual and creative communication possible. Messages can be tailored to advertisers’ targets. Amongst others, the messages can be replaced in real time and are controlled by parameters such as weather, temperature, time, UV index, SoMe and extern data feed (e.g., live feeds). 37 % regard products or brands up to date and innovate when advertised on digital screens**.
Malls are purely about shopping.

* OCS 2017