Maximise your campaign impact with AI‑powered analysis

Optix – powered by AI and neuroscience

Through extensive testing and validation, uploading a creative to Optix produces a heatmap that is statistically equivalent to a heatmap built on real eye‑tracking data from people viewing the creative for 5 seconds.

• Optix delivers eye‑tracking with more than 95% accuracy – in just a few seconds.
• At the same time, your creative is analysed across Focus, Cognitive Demand, Engagement and Memory.
• More than 300,000 participants across the globe have been exposed to consumer‑related stimuli.

Did you know that creativity accounts for as much as 49%* of a commercial’s total impact on sales? It is unquestionably crucial to focus on this part of the campaign.  

* Source: The Nielsen Company, 2023

Combine visual, emotional and cognitive insights 

Focus:
Shows, together with the heatmap, where attention is concentrated and highlights the areas most likely to catch the viewer’s eye

Cognitive Demand:
Measures how much visual information the viewer has to process.

Engagement:
Predicts the positive emotional response at a brief glance and underlines the importance of first impressions.

Memory:
Assesses which elements in the creative contribute most to its memorability.