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High regional coverage
Tailored coverage numbers
High frequency

In the major cities, the classical advertising panels, abribus, covers 96 % of the target group ”15- to 59-year-olds”*. This is equivalent to reaching 1.8 million people with a frequency of 14*.

In the major cities, adverting panels cover 96 % or 693,000 young consumers between 15 and 29, making the message frequency 15*.

In the Copenhagen Metropolitan Area alone, advertising panels cover 92 % amongst people between 15 and 59 and 94 % amongst those between 15 and 29.

AFA Decaux’ outdoor media is the first to be admitted to Index Denmark – the largest Danish consumer survey which is carried out by Kantar Gallup. Therefore, we can accurately predict the coverage of your campaign in the chosen region.

Additionally, it is possible to advertise regionally in parts of our digital network. At the moment, the networks consist of state-of-the-art screens located in the heart of Copenhagen City, Aalborg and the three malls Field’s, Bryggen and Bruun’s Gallery.

Another regional exposure option is the visually powerful Railboards located at DSB stations. Two networks with each 375 Railboards both reach 18 % of Danes daily (OTS) with a frequency of 20. This is equivalent to reaching approximately 600,000 Danes weekly*.

*Index Danmark/Gallup (2019/2020)