In the major cities, the classical advertising panels, abribus, covers 96 % of the target group ”15- to 59-year-olds”*. This is equivalent to reaching 1.8 million people with a frequency of 14*.
In the major cities, adverting panels cover 96 % or 693,000 young consumers between 15 and 29, making the message frequency 15*.
In the Copenhagen Metropolitan Area alone, advertising panels cover 92 % amongst people between 15 and 59 and 94 % amongst those between 15 and 29.
AFA Decaux’ outdoor media is the first to be admitted to Index Denmark – the largest Danish consumer survey which is carried out by Kantar Gallup. Therefore, we can accurately predict the coverage of your campaign in the chosen region.
