For example, the classic advertising panel – the “abribus” – covers 82% of the population in major cities within the audience group “people aged 15-59” *. It corresponds to roughly 1.6 million people, who are hit with a frequency of 32.
In the major cities, the advertising panels reach a coverage of 82% or 600.000 young consumers aged between 15 and 29. Here, the frequency reaches 35 *.
In the greater Copenhagen area alone, the advertising panels have a coverage of 80% as well as a frequency of 28 among people aged 15-59. In the younger segment of people aged 15-29, the coverage is also 80% however reaching a frequency of 29.
AFA JCDecaux’ outdoor media are the first specific outdoor media to be featured in Index Danmark – the largest consumer survey in Denmark. The Index Danmark survey is conducted by Kantar Gallup. Consequently, we can accurately inform you of your campaign’s coverage in the chosen region.
It is also possible to regionally advertise in parts of our digital network. Our network currently consists of 182 state-of-the-art monitors, placed at DSB stations (101 screens), in the heart of Copenhagen (35 screens) and in the three malls Field’s, Bryggen and Bruun’s Galleri (46 screens).
Our digital network is expanded on 1 January 2019 with the inclusion of the Copenhagen Metro. The Copenhagen Metro alone represents a unique coverage with 2.4 million weekly alightings and boardings in the existing M1 and M2 lines ***.
A total of 54 digital screens are currently installed at the two lines, while the number will increase to over 225 with the launch of the new Cityring by summer 2019.
Another regional possibility for exposure comes in the form of the visually strong Railboards to be found at the DSB stations. The two networks contain 375 Railboards each, and each network reaches out to 27% of the Danes (OTS) with a frequency of 14. This corresponds to covering roughly 900.000 Danes in a week.
The Railboards reach a coverage of 49% among people aged 15-59 in the greater Copenhagen area, which translates to 539.000 people. The frequency here is at 14.
High regional coverage
Tailored coverage figures