Railboards are strategically placed at DSB station platforms. The number of Railboards at each platform is carefully chosen to ensure that the message on each and every rail-board attains as much exposure as possible.
The large format (241 x 120 cm) enables creative and imaginative execution possibilities. In part, the format makes it possible to use Railboards to communicate complex messages and in part, the long dwell time gives enough time for decoding the complex messages.
The Railboard media creates high attention and has a high message frequency. The passengers are situated in a waiting position, and thus a long exposure situation. Railboards are located in an enclosed platform environment which enables ownership and impact.