Currently, the Digital National network comprises 107 digital state-of-the-art screens located at DSB stations, and in Aalborg City. We continuously work on expand-ing the number of screens in the network.
Choosing Share of Time (SOT) is fully flexible. Therefore, advertisers can choose how much screen time per week they wish to dominate – whether it is 7 %, 18 % or whatever matches the campaign KPI’s. There are almost no limitations as well as no restrictions regarding the messages the advertiser wishes to expose.
Amongst others, full moving content can be shown on the digital screens. This enables vast creativity in message execution and complex messages can be communicated with several creatives, thus increasing message understanding.
Messages can be replaced in real time and are controlled by parameters such as weather, temperature, time, UV index, SoMe and external data feed (e.g., live feeds).