Digital National currently consists of 146 state -of-the-art digital screens located in inner Copenhagen, Aalborg Center and at DSB stations. We are continuously working to expand the number of digital screens in the network. In August 2024, we expect our brand new digital network to be ready in Frederiksberg and in Aarhus.
We are phasing out Share -of-Time (SOT) as we are launching a brand new digital currency – Viewed Impressions. The currency is based on a data-driven method, where we collect traffic data via sensors in our digital equipment, and by using an advanced measurement method, we can calculate quite precisely how many people actually see a campaign. Therefore, Viewed Impressions provied a much more real and valid result, and ultimately a much realiable purchase of digital campaigns. Read more about Viewed Impressions.
On the network's digital screens, you can e.g. show full moving content*). This enables great creativity in the execution of the message, and complex messages can be communicated with several creatives, so that the understanding of the message among the target group is increased.
Messages can be changed in real time and controlled by parameters such as weather, temperature, time, UV index, SoMe and external data feeds (e.g. live feeds).
