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AFA JCDecaux - Abribus med Marc Jacobs i København
 


AFA JCDecaux offers a range of Premium outdoor media that can either be combined or used separately.

 
AFA JCDecaux - Abribus i Aarhus
The classic advertising panels "abribus" deliver the country’s highest coverage with 71% (OTS) in the commercially attractive audience segment "People 15-59 Years" *. The 71% correspond to almost 2.4 million people. People are exposed to the message at a rate of 28 in just one week.

The abribus media is Denmark’s largest mass media. No other media can deliver a broader coverage or higher frequency as quickly. 

The abribus also covers 71% of young consumers aged between 15 and 29, equaling an estimate 800.000 people. Here the message frequency rises to 32*.


 


As the only outdoor provider, AFA JCDecaux has a nationwide digital network where you can get in daily touch with 1.1 million Danes (OTS) **. The network currently consists of 182 state-of-the-art digital screens located at DSB stations (101 screens), in the heart of Copenhagen (35 screens) and in the three malls Field's, Bryggen and Bruun's Gallery (46 screens).
  
On 1 January 2019, the nationwide digital network will be expanded to include Copenhagen Metro.  The Copenhagen Metro alone represents a unique coverage with 2.4 million weekly alightings and boardings in the existing M1 and M2 lines ***.
A total of 54 digital screens are currently installed at the two lines, a number which will increase to over 225 with the launch of the new Cityring by summer 2019.


 
 
AFA JCDecaux - Railboard med Boozt på KBH H
Another piece in the national coverage is the visually strong railboards that can be found at the DSB stations. Two networks exist, each with 375 carefully selected railboard locations. Each network covers 27% of all Danes (OTS) on a daily basis and at a frequency of 14. This corresponds to almost 900.000 Danes in a week.



 

 
  • Denmark's highest coverage of 71%

  • The only nationwide digital network

  • 1.1 million daily digital contacts

  • Railboards cover nearly 1 million passengers

 

*Outdoormetret 2017, **Metroselskabet 2017, ***OCS 2017