In the Metro, advertisers obtain digital dominance on premium locations, thus ensuring impact and high involvement. The network consists of 155 digital screens and along with our other digital networks they make a unique digital coherence in the Copenhagen Area possible.
Amongst others, full moving content can be shown on the digital screens, thus enabling creative message execution. Complex messages can be communicated through several creatives, just as messages can be replaced in real time and are controlled by parame-ters such as weather, temperature, time, UV index, SoMe and extern data feed (e.g., live feeds).