It is possible to select local locations in confined areas within municipal boundaries. You can also choose to select specific locations yourself, e.g. specific outdoor billboards, panels etc. The various types of outdoor media can be combined or used separately.
As AFA JCDecaux’ outdoor media is included in Index Denmark – the largest consumer survey in Denmark conducted by Kantar Gallup – we can inform you of your campaign coverage in the chosen confined geographical area.
It is also possible to use parts of the digital network locally, i.e. the DSB stations (101 screens), the Copenhagen Metro (53 screens, )the digital network in the heart of Copenhagen (35 screens) as well as the three malls Field’s, Bryggen and Bruuns Galleri (Copenhagen, Vejle and Aarhus, respectively).
The Copenhagen Metro is extended with the Cityring which comprises the new metro lines M3 and M4 while containing a total of 17 new underground stations.
Analyses show that digital outdoor advertisements reflect positively on the brand. 37% find the product or brand advertised on the digital screens to be innovative and up to date*.
The visually strong Railboards provide an opportunity for local advertising. Railboards are found at DSB stations.
Tailored coverage figures
Digital dominance in Copenhagen