It is possible to select local locations in confined areas within municipal boundaries. You can also choose to select specific locations yourself, e.g. specific outdoor billboards, panels etc. The various types of outdoor media can be combined or used separately.
As AFA JCDecaux’ outdoor media is included in Index Denmark – the largest consumer survey in Denmark conducted by Kantar Gallup – we can inform you of your campaign coverage in the chosen confined geographical area.
It is also possible to use parts of the digital network locally, i.e. the DSB stations (101 screens), the digital network in the heart of Copenhagen (35 screens) as well as the three malls Field’s, Bryggen and Bruuns Galleri (Copenhagen, Vejle and Aarhus, respectively).
It will also be possible to use the digital network in the Copenhagen Metro from 1. January 2019. The Copenhagen Metro alone represents a unique coverage with 2.4 million weekly alightings and boardings in the existing M1 and M2 lines****.
A total of 54 digital screens are currently installed at the two lines, a number which will increase to over 225 with the launch of the new Cityring by summer 2019.
Analyses show that digital outdoor advertisements reflect positively on the brand. 37% find the product or brand advertised on the digital screens to be innovative and up to date**.
The visually strong Railboards provide an opportunity for local advertising. Railboards are found at DSB stations.
Tailored coverage figures
Digital dominance in Copenhagen