Menu
AFA JCDecaux - 3_et_godt_blikfang_hbo_CPH_Digital - gode råd til outdoor

SHORT AND CLEAR

AFA JCDecaux - 1 taenk stort railboard gode råd outdoor


MAKE IT SIMPLE

If your poster contains more than 2-3 elements, the effect is reduced.
 
AFA JCDecaux -_2_gør_det_enkelt_mupi_abribus_gode_rad outdoor


A GOOD EYE CATCHER

For example, use a person - a price - consider color selection.
 
AFA JCDecaux - 3_et_godt_blikfang_hbo_CPH_Digital - gode råd til outdoor


SPEAK CLEARLY

Short, accurate messages - text and images must speak a clear language.
 
AFA JCDecaux - 4 tal tydeligt laeskaerm tivoli abribus gode råd outdoor
 

USE CONTRASTS

It is important for the best possible contrast to be used where you want the greatest attention.
 
AFA JCDecaux - Brug kontraster, JD Sports, CPH Digital - gode råd til outdoor
 

MORE VARIANTS

If you have more to say than 1 poster has room for, make more variants over the same theme.
 
AFA JCDecaux - 6 Varianter, H&M CPH Digital - gode råd til outdoor
 

SHOW THE PRODUCT

The product provides recognition and strengthens the poster’s decoding.
 
AFA JCDecaux - 7 vis produkt, coca cola - CPH Digital Gode råd til outdoor
 

DISPLAY PEOPLE

Of all the posters tested, the attention is greatest among those where there are people are displayed.
 
AFA JCDecaux - 8 Vis personer Mads Langer, sony music - CPH Digital
 

DISPLAY THE  PRICE

Clear pricing always creates curiosity.
 
AFA JCDecaux - 9 sæt pris på, profil optik, cph Digital - gode råd til outdoor
 

SYNERGY

The proper creative interaction between outdoor and TV spots can create unimaginable value.
 
AFA JCDecaux - 10, synergi effekt, oister, abribus, gode råd til outdoor


DIGITAL GUIDELINES